Expats can expect culture shock in Brazil to come in a number of stages. Most find that the initial honeymoon stage lasts quite a while, making the later stages of culture shock more difficult.
Brazilian locals are incredibly welcoming and friendly, and expats who have a positive attitude and are keen to learn about the local culture will have a smoother transition into life in Brazil.
Meeting and greeting in Brazil
Expats should be prepared for lots of physical contact in Brazil. Brazilians will often greet with a kiss or a hug. It is also common for both men and women to either pat someone on the shoulder or place their hand on one's hand or arm to make a point. Even in crowds, Brazilians maintain much less physical distance than expats from Europe and North America normally find comfortable.
Learning the correct way to greet and address people is vital to living in Brazil. A stereotypical Brazilian greeting is the 'air kiss' – a kiss hello on each cheek. While this is a fun way to greet people, be sure to learn the appropriate contexts.
Brazilians are very appearance-conscious. As such, expats may be on the receiving end of what seems like overly forward or brutally honest comments about topics such as their health, weight and even hairstyle. This shouldn't be taken personally.
Inequality in Brazil
Perhaps the biggest factor contributing to culture shock in Brazil is social inequality. Brazil may be a world economic powerhouse, but the disparity between rich and poor is blatantly obvious. Huge slums, or favelas, are visible in most large cities.
Expats in Brazil can generally afford to live comfortably. Domestic help is easily obtained, and overseas and regional trips are the norm. Private healthcare is easily accessible for expats, as are private schools. That said, this is not the case for a large percentage of Brazil’s population.
Language barrier in Brazil
Learning basic Portuguese before leaving for Brazil will ease a new arrival's transition. Limited English is spoken in larger cities, but those living in rural areas are far less likely to encounter locals who speak English. As Brazil has so many enclaves filled with expats from a multitude of cultures, Portuguese also often becomes the easiest way to communicate in a social setting.
Time in Brazil
As with many other South American destinations, locals in Brazil take a particularly relaxed attitude towards time. It's not unusual for Brazilians to show up anywhere from 15 to 45 minutes late to social events. At the same time, while being late for social occasions is fairly common, punctuality is expected in formal situations. Taking time out to enjoy a siesta or spending hours at a social dinner are also important aspects of life in Brazil.
Religion in Brazil
Brazil is home to one of the largest Roman Catholic communities in the world. Many locals combine their Catholic faith with the spiritual practices of local Amerindian origin. As such, expats may find themselves unfamiliar with specific aspects of local religion and have trouble adapting. Taking time to learn about these unique customs will benefit expats.
Despite Brazil's sizeable Catholic community, the country is also home to a range of other faiths, and everyone is free to practice whichever religion they choose.
Women in Brazil
Many male expats have reported that Brazil is a very easy country to adjust to, while female expats often find it considerably more difficult.
Like many Latin American countries, Brazil is dominated by a 'machismo' culture. The patriarchal values inherent in Catholicism also play an important social and cultural role. These factors tend to dictate that women take on quite traditional roles within society and even in business situations. That said, things are changing, and gender equality at home and in the workplace is becoming a more prominent value among locals.
Bureaucracy in Brazil
Another aspect of life in Brazil that may initially take some getting used to is the many levels of bureaucracy in government institutions. Most expats will find that this is particularly evident when applying for a residency visa.
Brazilians try to maintain a balance in their social relations and general day-to-day activities. Business meetings are important, but so is football and family time. Many expats will be impressed by the Brazilian people’s resilience, resourcefulness and ability to stay positive and greet life with a smile – which comes in handy when dealing with bureaucratic red tape.